About me.

A smiling man with a mustache and a shaved head standing outdoors on a grassy area, with a building and trees in the background, during daytime.

One of the most meaningful creative moments I’ve experienced happened while travelling in Mexico with Voice of the Martyrs.

We were visiting families in the forests of Chiapas whose lives had been deeply affected by conflict and poverty. My role was simple: document the situation and help assess whether families needed immediate support, long-term assistance, or help them create a business by financing them.

We met a family of eight, spanning three generations. Their home was nigh non-existent. Their walls were made from corrugated iron and rough timber. Despite having very little, they welcomed us warmly and cooked a meal after we had travelled a long distance to see them.

What stayed with me most were the drawings their children had made. The parents had pinned them proudly to the walls. In a home with very few possessions, those drawings were clearly treasured.

After the visit we returned to the nearby city. With some spare time, I found a small print shop and printed every joyful photo I had taken of the family, including a portrait of them all together.

I don’t think any photograph I’ve taken has ever meant more to the person receiving it than those prints did. Moments like that remind me that creativity isn’t just about aesthetics or campaigns. Sometimes it’s simply about giving people something meaningful to hold onto.

I consider myself creatively lucky to have had that moment. I hope, in some small way, I can create something meaningful for you too.

I know that what I do day to day now isn’t always life-changing or life-altering. But whether it’s something small — like photographing a local community parkrun and encouraging the mostly older runners each week — or something large, like helping creatively direct one of the largest youth events in New Zealand, I try to approach it with the same level of importance, care and love.

I’m here to  spill  your dreams into reality.

Current Clientele

Sep 2025 - Today

Booster Wine Group

Scenic landscape of a river flowing through green fields and hills with mountains in the background.

Content & Marketing
Full Time

My role with Booster Wine Group is to help create content and manage the marketing for our family of Wine Brands. Since taking over, I have exceeded the previous years paid ads results in only 4 ½ months.

BRANDS
COMMERCIAL
A woman with long dark hair, red lipstick, and wearing a black sleeveless top, raising a glass of red wine while sitting at a dining table filled with various dishes, including meats and vegetables, in a well-lit restaurant. There is a bottle of wine and a glass of red wine on the table, with a background of curtains, plants, and a window.
Person in a black sleeveless top holding a wine bottle with a white label that reads 'Lammock Irac'.
A woman with blonde hair holding a glass of red wine and a wine bottle, standing outdoors on a sunny day with mountains and buildings in the background.

2022 - Today

Eastercamp

NON-PROFIT
CREATIVE DIRECTOR
Person with long curly hair wearing a white t-shirt with green text and graphics, standing on a rooftop with a cityscape in the background.

Creative Director
Part Time

Eastercamp South is the largest Christian youth camp in the South Island of New Zealand, welcoming more than 4,000 young people each year for a week of community, teaching and live events. As Creative Director, I oversee the camp’s visual identity and creative direction, shaping the design, storytelling and marketing that define how the event is experienced both online and on site.

Crowd of people at a concert, some with hands raised, in front of a stage with bright lights and large screens showing colorful visuals.
A performer stands on stage facing a large crowd of enthusiastic concert-goers, with many raising hands, in a dark, crowded venue.

F.A.Qs

  • I’m based in the South Island of New Zealand, working primarily in Nelson and Christchurch, and travelling nationwide for projects.

  • I specialise in fashion, editorial, wine and product photography, alongside event and campaign work for brands and organisations.

  • Yes — I work across both photography and video, often combining the two to create cohesive visual campaigns for brands.

  • As a creative director, I oversee visual identity, campaign direction and storytelling. This includes shaping concepts, leading creative teams and ensuring all visual elements align with the overall vision.

  • I’ve worked with a range of brands, modelling agencies and organisations including Portfolio Models, Springfree Trampoline, Gobaplay, Eastercamp South and various New Zealand wine brands.

  • Yes — I work with both. Whether it’s a local business or an international campaign, the approach remains the same: thoughtful, high-quality visual work.

  • Yes — I regularly travel across the South Island and throughout New Zealand depending on the project.